Jonathan Marsland
21 West Broadway • Nyack, NY 10960 • 914-500-7310 • jon.marsland1972@gmail.com
QUALIFICATION HIGHLIGHTS
Art Director with over 12 years of magazine experience designing for the B2B and consumer markets, managing and producing both traditional and emerging media communications: Expert in creative strategy, concept development and presentation; 360-degree branding and target/channel marketing; creative staff recruitment, mentoring and management. Proven track record winning new business as well as delivering client satisfaction. Acclaimed for producing award-winning, comprehensive marketing and advertising campaigns in the Hospitality Design Market. In return for my hard work and experience I plan to grow personally and professionally within a company seeking to improve its image and market reach.
CORE COMPETENCIES
• Excellent communicator • Dedicated employee
• Proven leadership skills • Ethical and honest
• Seasoned designer • Success driven
• Analytical thinker
PROFESSIONAL EXPERIENCE
The Nielsen Company (New York, NY) | Art Director | 2000—2005
The Nielsen Company (New York, NY) | Creative Director | 2005—Present
The Nielsen Company is the world’s leading provider of marketing information, audience measurement,
and business media products and services.
Create and design several magazines and marketing campaigns for (Kitchen and Bath Business, Hospitality Design & Contract) a B2B industry focusing on hospitality, commercial and kitchen designs. Building revenue opportunities across networks, including innovative ad units, lead drivers and sponsorship placements was the key to customer satisfaction and growth. Develop all creative marketing materials for the Hospitality Design, including; logos, sales brochures, proposals, business-to-business advertising, trade show booth design, booth graphics, web site development and design. Creating Green & Design an eco-friendly digital magazine, which provides in-depth coverage of environmentally sustainable real estate development, design and construction practices and process.
Key Achievements:
• Proactive approach • Corporate campaign development
• Hardware needs assessment • Client relationship building
• Brand development • National awards
• Website development • Department morale booster
• Customer-base growth • Coaching and mentoring a four member creative staff
• Banner ad and multi-media development • Designing for the digital market
Excell Modes Inc. (Nanuet, NY) | Designer | 2008
A clothing line dedicated to the workwear, outdoorsmen, sportsmen and the casual clothing markets.
Created tech-sketches, packaging details and shipping marks for a new men’s sport line using Adobe Illustrator. I also designed patterns for new dress shirt fabrics. Updated exciting sketches by adding new features and details to jackets and shirts for the Elkmont brand.
Ashlee Publishing Company (New York, NY) | Art Director | 1997—2000
Ashlee Publishing is the leading trade publishing company for the architectural and medical industries.
Created marketing campaigns for the architectural and medical industries while designing a visually appealing B2B magazine that informed the industries of new technology and information. I displayed strong leadership skills in supervision and showed the ability to communicate, inspire and negotiate as I led the department to many new and challenging clients
and projects. As a result, the entire staff grew creatively.
and projects. As a result, the entire staff grew creatively.
Key Achievements:
• Supervisory development • Creative problem solving
• Creating a start-up magazines • Customer-base growth
• Brand development
Mag Pro (Saddle Brook, NJ) | Art Director | 1995—1997
Mag Pro is the leading sports and fitness publication in the Fantasy Sports arena.
Designed and produced several consumer magazines for the sports and fitness market, with a combined circulation of 100,000. Facilitated the upgrade from PCs to a Mac-based studio by evaluating software options and translating drafting table techniques into cost-effective electronic solutions.
Key Achievements:
• Expansion of Duties • Brand Development
• Creating a start-up magazine • Business Development
Wizard Press (Congers, NY) | Assistant Art Director | 1993—1995
Wizard Press is the publisher of Wizard the Guide to Comics, the magazine of comics, entertainment and pop culture.
Designed and produced a leading comic book and entertainment magazine which helped me grow as a detailed designer and learn more about color, fonts and the publishing and marketing industries.
Employment at Wizard was a fantastic learning experience as I was able to develop marketing campaigns, branding and promotional advertising which helped me build my base within the market.
FREELANCE CLIENT LIST
Sony Music Group, Green & Design, Temple-1, Phabulicious Inc., Author Ashe Foundation, Kreative Kitchens,
Stimmel Design Group, Trained Fitness and Excell Modes
Stimmel Design Group, Trained Fitness and Excell Modes
WEBSITES DESIGNED
SKILLS
Technical: Expert-level knowledge of Macintosh OS; working knowledge of Windows systems; MS Office; PhotoShop; Illustrator; InDesign; QuarkXPress; PageMaker; Dreamweaver; Flash; Synapse Prepare; scanning, photo retouching and color correction skills.
EDUCATION
St. Thomas Aquinas College (Sparkill, NY) | BS in Commercial Design and Advertising | 1994
AWARDS
2006 Nielsen Editorial Excellence Awards for Best Art Direction (Kitchen and Bath Business magazine)
2005 Art Directors Club Award for Best Cover Design (Contract magazine)
2004 Ozzie Award for Best Redesign (Kitchen and Bath Business magazine)
SAMPLE WORK
References furnished upon request
